Is that obvious? Of course it is, so when many companies don’t aim carefully from the start, it’s an amazing oversight. When a brand is born, there’s a critical time
Try some creative schizophrenia.
No, I’m not making fun of people with schizophrenia. But I do have a good creative exercise that taps into your ability to “try-on” personalities or “get into character”. Similar to
Great work creates change
The building blocks of great marketing ideas are strong creative strategies based on thorough research and aggressive positioning. I’ll cover these topics throughout my work, as they create the foundation