EMOTIONAL DESIGN - deals mostly with how design makes you feel - not how it looks. But of course, how ...

The story of the Capo 'd astro bar is not new, but the point of the story continues to be ...

What binds the brand voice together is not seeing and hearing the brands message distributed across all media at the ...

For many creative-types, this can be a hard pill to swallow. Your ideas are not new. Sorry, but it's true, ...

Uh-oh, did you get to this post thinking it might help you skip the boring, worthless, pain-in-your-assumptions, process of defining ...

Analyzing results of a marketing campaign is one thing. Strategically breaking down what is working and what is not working, ...

And don't blame me if you can't quit. I adopted this :15 minute-a-day productivity habit and I am addicted to ...

An on-going article featuring tips and insights on branding and marketing strategy, practices and processes. This article is an ongoing ...

How many ads, messages, emails, communications, articles, posts and promotions go by unnoticed, or barely noticed? Why are you not ...

When defining a target audience, what makes marketers reach for the shotgun rather than the rifle? Is it the belief ...

The extraordinary marketing ideas arise when an abundance of ideas are put on the table. And there are lots of ...

In deciding on a positioning for a company, product or service – creativity plays a big role. This is where ...

The Creative Strategy is not the first thing we create or deliver when setting up a creative project. If you ...

As a marketing or communications professional, whether your title is “Creative” or not, you need to be creative. And if ...

What’s the difference between your thoughts and your customer’s thoughts? Context. And your customers context of thought could very well ...

Wow, the din of social media is deafening. I can't keep up with it all and I don't think I ...

I like to understand how things work before I attempt to master their use. And social media is mighty big ...

Is that obvious? Of course it is, so when many companies don't aim carefully from the start, it's an amazing ...

No, I’m not making fun of people with schizophrenia. But I do have a good creative exercise that taps into your ...

The building blocks of great marketing ideas are strong creative strategies based on thorough research and aggressive positioning. I'll cover ...