It’s not pretty or sweet, and it may hurt a little, but hearing the honest truth about your brand is necessary in order to adjust and create new opportunities in a constantly changing world.
In deciding on a positioning for a company, product or service – creativity plays a big role. This is where the course of a campaign, or even a brand, can change if we are bold enough to rock the boat. Unfortunately, that’s so against the grain of our natural instincts that it rarely happens.
What binds the brand voice together is not seeing and hearing the brands message distributed across all media at the same time. What binds the brand voice is how every touch point delivers meaning. Notice I didn’t say value. Value is overrated and misunderstood.
Isn’t 30-minutes worth it for a fresh perspective and some tough love?