HARVARD WOMEN ON BOARDS – PROJECT EXTRANET


1. STRATEGIC POSITIONING
Includes Research and Strategic Positioning Brief to be approved and agreed by all stakeholders. Click to view and add comments directly to documents.

RESEARCH DOCUMENT     POSITIONING BRIEF

POSITIONING STATEMENT AND CREATIVE STRATEGY:

  1. TO: Those seeking better gender-equality in corporate boards
  2. Harvard Women on Boards IS THE: global network of highly-qualified top women executives
  3. THAT (WHICH): who have c-suite and senior executive experience needed by boards
  4. SO THAT: your board can gain a competitive advantage through gender-diversity

POSITIONING SHORT SUMMARY:  The Harvard Women on Boards global network provides top female executives who have the c-suite and senior executive experience to deliver a competitive advantage to your board.

CREATIVE STRATEGY:  Dramatize gaining a competitive advantage to those seeking better gender-equality on their boards

2. NAMING PHASE – Includes all names generated, with best-of filtering to determine short list of names to survey and test.

NAMING SPREADSHEET

 

NAMING SURVEY – to come