HARVARD WOMEN ON BOARDS – PROJECT EXTRANET


1. STRATEGIC POSITIONING
Includes Research and Strategic Positioning Brief to be approved and agreed by all stakeholders. Click to view and add comments directly to documents.

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POSITIONING STATEMENT AND CREATIVE STRATEGY:

  1. TO: Those seeking better gender-equality in corporate boards
  2. Harvard Women on Boards IS THE: global network of highly-qualified top women executives
  3. THAT (WHICH): who have c-suite and senior executive experience needed by boards
  4. SO THAT: your board can gain a competitive advantage through gender-diversity

POSITIONING SHORT SUMMARY:  The Harvard Women on Boards global network provides top female executives who have the c-suite and senior executive experience to deliver a competitive advantage to your board.

CREATIVE STRATEGY:  Dramatize gaining a competitive advantage to those seeking better gender-equality on their boards

2. NAMING PHASE – Includes all names generated, with best-of filtering to determine short list of names to survey and test.

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NAMING SURVEY – to come