HARVARD WOMEN ON BOARDS – PROJECT EXTRANET

1. STRATEGIC POSITIONING
Includes Research and Strategic Positioning Brief to be approved and agreed by all stakeholders. Click to view and add comments directly to documents.
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POSITIONING STATEMENT AND CREATIVE STRATEGY:
- TO: Those seeking better gender-equality in corporate boards
- Harvard Women on Boards IS THE: global network of highly-qualified top women executives
- THAT (WHICH): who have c-suite and senior executive experience needed by boards
- SO THAT: your board can gain a competitive advantage through gender-diversity
POSITIONING SHORT SUMMARY: The Harvard Women on Boards global network provides top female executives who have the c-suite and senior executive experience to deliver a competitive advantage to your board.
CREATIVE STRATEGY: Dramatize gaining a competitive advantage to those seeking better gender-equality on their boards
2. NAMING PHASE – Includes all names generated, with best-of filtering to determine short list of names to survey and test.
[maxbutton id=”1″ url=”https://docs.google.com/spreadsheets/d/1tpjbe3tZCNt4xw5trJsEnDbnqpJ2HIaXGXbIzWE5KW0/edit?usp=sharing” text=”NAMING SPREADSHEET” ]
NAMING SURVEY – to come