Naming, Identity, Packaging, Web Site, Digital

CHALLENGE: Re-position, re-name, re-package and re-launch a new brand positioned as the first all-natural line of hempseed oil skin and hair products. The previous brand was positioned into the niche market of hemp and presented a personality that was more “hippie” than “hip”, and more “earthy” than “natural”.

SOLUTION: Pulling from the amazing healing qualities of organic hempseed oil, the brand was re-positioned as a skin care line with the benefits of more hempseed oil, not just hemp. The Healing Seed name followed and is descriptive, but also clearly communicates the powerful healing benefits. The visual design was then added to evoke the brand’s natural, pure and friendly personality.

RESULTS: The Healing Seed has been added to the exclusive family of products at Whole Foods Market. The client also reports buyers who requested the line based solely on the branding and packaging before even testing the actual product itself. All of this success without traditional advertising — focused on a great website and a powerful public relations campaign that got a lot of press for a great new brand.