Brand67 Portfolio – BRAND67

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Panasonic Displays
CHALLENGE: In a busy category of high-end displays, buyers need to understand the critical differences in large format displays, and how those differences translate to consumer benefits. SOLUTION: Use the marketing channels to educate both the dealers and buyers of large format displays. We maintained a cinematic feel across channels and created images that built a story around the technical benefits of the products. RESULTS: Panasonic established critical technology leadership in the marketplace and gained share on Sony, LG, Samsung and other competitors. And their technology and panels were subsequently licensed and used by some of those same competitors.
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Panasonic Pro Video
Pro-sumer video gear aimed at the tech-savvy indy shooters who like open systems that offer flexibility. From online presence and marketing to print and point-of-sale, marcom solutions consistently engage audiences with immersive experiences that help aid awareness, drive sales and improve market share.
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The Healing Seed
CHALLENGE: Re-position, re-name, re-package and re-launch a new brand positioned as the first all-natural line of hempseed oil skin and hair products. The previous brand was positioned into the niche market of hemp and presented a personality that was more “hippie” than “hip”, and more “earthy” than “natural”. SOLUTION: Pulling from the amazing healing qualities of organic hempseed oil, the brand was re-positioned as a skin care line with the benefits of more hempseed oil, not just hemp. The Healing Seed name followed and is descriptive, but also clearly communicates the powerful healing benefits. The visual design was then added to evoke the brand’s natural, pure and friendly personality. RESULTS: The Healing Seed has been added to the exclusive family of products at Whole Foods Market. The client also reports buyers who requested the line based solely on the branding and packaging before even testing the actual product itself. All of this success without traditional advertising — focused on a great website and a powerful public relations campaign that got a lot of press for a great new brand.
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Roland/Boss
CHALLENGE: Roland is a well-known music brand with a rich history and a wide range of products, many that have become iconic to musicians and fans alike. Our challenge was to bring that iconic history to all their new products. SOLUTION: We treated each product as a star, with attitude to match their features. We combined other classic icons and imagery to pull from american culture and infuse a history of innovation and reliability. RESULTS: The campaign was integrated across all media and channels, and helped Roland and Boss build sales +6-10% YoY. The campaign was also awarded an ADDY.
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AMC Originals
AMC originals released a video series of Roy Rogers life and music. To accompany the release, we were asked to design a promotional calendar that would be delivered to station managers and program directors. We designed the Diary Of A Cowboy, a leatherbound and tooled booklet that documented the history and rise to fame of the great King of the Cowboys.
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Ducati
The creations from legendary Italian motorcycle maker Ducati are as much form as function. They are works of art that are as inspiring to look at as ride. These print ads were created to communicate that artistic connection and to stand out in a sea of high-gloss imagery that's so common in motorsport advertising.

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