Strategy 1
Emotion of the Game - 1A
Inside the Rams - 1B/1C
SoCool Rams - 1D
Rams Stars - 1E
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Strategy 1
Positioning: L.A. Rams is Los Angeles’ original NFL franchise, that provides a deeper connection to the Los Angeles community, through the Rams team. Creative Strategy: Dramatize a deeper connection with the L.A. community, to those seeking to be inspired by their L.A. Rams team.
Strategy 2
Tough Rams - 2A
Fearsome - 2B
Bright Lights - 2C
Super Rams - 2D
Digital Rush - 2E
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Strategy 2
Positioning: L.A. Rams is Los Angeles’ original NFL franchise, blending the NFL gridiron tradition with the L.A. entertainment, art and active lifestyles, to provide fans a rich and unique experience. Creative Strategy: Dramatize the unique blend of NFL tradition and L.A. excitement, provided by the LA Rams, to those seeking to be inspired by their L.A. Rams team.