BRAND67

World Vision

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World Vision - EMS
CHALLENGE: World Vision's Emergency Management System (EMS) Manual is used by field staff during emergency responses. The manual provides procedures, guidelines and templates for dealing with all aspects of an emergency for various job roles. Our challenge was to move the manual from a print/pdf format to a digital platform. The pdf format relied on staff to either print out or download a 100+ page document, and then search for the relevant information. SOLUTION: Our solution was an adaptive site/app that allowed users to chose their role and walk step by step through the manual, or quickly search and find relevant info with ease. We created a content-management dashboard for adding and updating the information by administrators. And tied it all into the World Vision information systems with single sign-on access for all staff. RESULTS: The new EMS manual has received overwhelming support by leadership and field staff who reported the system has simplified the work required by field staff and allowed them to focus on more critical tasks. The resulting savings from replacing the traditional manual as well as the time savings and efficiency gains provided by the online solution is estimated to be $50-100K per year.

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World Vision - Offices
Challenge: World Vision has offices in 72 countries. The Global Real Estate team asked us to assist with planning office remodels and interior designs. The challenge was to establish a design strategy that allowed for regional and country specific design influences while maintaining a brand consistency across all offices. SOLUTION: Our solution was to combine the rich imagery of children and families, which could be customized to local, regional or international needs, and marry those images to type-driven statements, verses, quotes and motivational words. This allowed for different languages and cultural variations to be incorporated. All defined within a modular layout that could be formatted for different spaces. RESULTS: Our solutions were implemented in the WVI offices in Monrovia, California, where staff and stakeholders were surveyed and showed their outstanding support and enthusiasm. The Global Real Estate team used the project to establish best practices and guidelines for all new and remodeled offices.

Panasonic

Panasonic Pro Video

Pro-sumer video gear aimed at the tech-savvy indy shooters who like open systems that offer flexibility. From online presence and marketing to print and point-of-sale, marcom solutions consistently engage audiences with immersive experiences that help aid awareness, drive sales and improve market share.

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Panasonic Displays
CHALLENGE: In a busy category of high-end displays, buyers need to understand the critical differences in large format displays, and how those differences translate to consumer benefits. SOLUTION: Use the marketing channels to educate both the dealers and buyers of large format displays. We maintained a cinematic feel across channels and created images that built a story around the technical benefits of the products. RESULTS: Panasonic established critical technology leadership in the marketplace and gained share on Sony, LG, Samsung and other competitors. And their technology and panels were subsequently licensed and used by some of those same competitors.

The Healing Seed

Healing Seed

CHALLENGE: Re-position, re-name, re-package and re-launch a new brand positioned as the first all-natural line of hempseed oil skin and hair products. The previous brand was positioned into the niche market of hemp and presented a personality that was more “hippie” than “hip”, and more “earthy” than “natural”. SOLUTION: Pulling from the amazing healing qualities of organic hempseed oil, the brand was re-positioned as a skin care line with the benefits of more hempseed oil, not just hemp. The Healing Seed name followed and is descriptive, but also clearly communicates the powerful healing benefits. The visual design was then added to evoke the brand’s natural, pure and friendly personality. RESULTS: The Healing Seed has been added to the exclusive family of products at Whole Foods Market. The client also reports buyers who requested the line based solely on the branding and packaging before even testing the actual product itself. All of this success without traditional advertising — focused on a great website and a powerful public relations campaign that got a lot of press for a great new brand.