The Healing Seed

Naming/ID/Package/Web Site

CHALLENGE: Re-position, re-name, re-package and re-launch a new brand positioned as the first all-natural line of hempseed oil skin and hair products. The previous brand was positioned into the niche market of hemp and presented a personality that was more “hippie” than “hip”, and more “earthy” than “natural”.

SOLUTION: Pulling from the amazing healing qualities of organic hempseed oil, the brand was re-positioned as a skin care line with the benefits of more hempseed oil, not just hemp. The Healing Seed name followed and is descriptive, but also clearly communicates the powerful healing benefits. The visual design was then added to evoke the brand’s natural, pure and friendly personality.

RESULTS: The Healing Seed has been a huge success, having been added to the exclusive family of products at Whole Foods Market. The client also reports buyers who requested the line based solely on the branding and packaging before even testing the actual product itself. All of this success without traditional advertising — only a great website and a powerful public relations campaign that got a lot of press for a great new brand.

OBEDIA

Naming/ID/Package/Web Site

CHALLENGE: Position, name, package and launch a brand positioned as the answer to the digital media users’ need for quick, professional computer training and technical support.

SOLUTION: With the promise of “obedient media”, OBEDIA was coined. The brand communicates an immediate resource when you need it. The mark and color red reinforce fast assistance and evoke the red “record” icon familiar to anyone who records.

RESULTS: OBEDIA has carved out a new category of support and training for digital media users. They have built a nationwide network of technicians and clients, and provide services to industry-leading companies like Guitar Center, Presonus, The Grammy Foundation and Sony Pictures, among many.

Mind Over Fabric

Naming/ID/Web Site

CHALLENGE: Create and launch a fashion brand that is focused on promoting positive energy via messages on eco-conscious clothes.

SOLUTION: The power of mind over matter, became the name Mind Over Fabric; and the power of individual thoughts brought the “i” in mind to represent the higher purpose behind the clothes. The tag line then presents a multi-layered call to action – Live in positive fashion.

RESULTS: This brand launches in 2013.