Tag Archives: brand strategy

There are no new ideas. Embrace it.

Take pride in your mash-ups. They are truly your only original creations. And although they are really combinations of other ideas, the world will see them as fresh and new.

Big data alone, won’t get results (without strategy)

You can pile all the data you want in front of a room full of numbers people and look at trends and patterns, anomalies and exceptions – but that will leave you knowing only what happened – not what needs to happen next.