What is Social Media Marketing?

I like to understand how things work before I attempt to master their use. And social media is mighty big thing to understand. But at a basic level, social media

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Try some creative schizophrenia.

No, I’m not making fun of people with schizophrenia. But I do have a good creative exercise that taps into your ability to “try-on” personalities or “get into character”. Similar to

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Great work creates change

The building blocks of great marketing ideas are strong creative strategies based on thorough research and aggressive positioning. I’ll cover these topics throughout my work, as they create the foundation

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