Insights

67 Branding Insights

An on-going article featuring tips and insights on branding and marketing This article is an ongoing series of posts. Feel ...
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6 reasons your target is too big

When defining a target audience, what makes marketers reach for the shotgun rather than the rifle? Is it the belief ...
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Creative Trilogy – benefit, position, strategy

The extraordinary marketing ideas arise when an abundance of ideas are put on the table. And there are lots of ...
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Take a position – and own it

In deciding on a position for a company, product or service – creativity plays a big role. This is where ...
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Creating the creative strategy

Ok, I've covered some territory on singular benefits and positioning statements. In this post, let's cover the critical set-up for ...
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Creative questions you can’t answer online

As a marketing or communications professional, whether your title is “Creative” or not, you need to be creative. And if ...
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I know what you must be thinking…

What’s the difference between your thoughts and your customer’s thoughts? Context. And your customers context of thought could very well ...
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Is your social media being anti-social?

Wow, the din of social media is deafening. I can't keep up with it all and I don't think I ...
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Is your audience invited to the party?

How many ads, messages, emails, communications, articles, posts and promotions go by unnoticed, or barely noticed? Why are you not interested? Why are you not engaged? Of ...
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What is Social Media Marketing?

Social media marketing - not to be confused with Social Marketing - is basically good 'ole networking from the comfort of ...
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